Buyer's guide
How to Compare Real Estate Data Providers
Every lead platform publishes a big record count and a long feature list. Almost none of them publish the things that decide whether the data works for you: where it comes from, how often it is refreshed, what is billed separately, and what happens when you run out of records.
Below are the eight questions worth asking any provider, our own answers to each one, and an honest list of what we do not do.
- 160M+assessor records
- 3,000+counties covered
- 98%skip trace accuracy
- $0.25per traced record
Eight questions to ask any provider
Ask these before you pay anyone, including us. If a provider will not answer one of them in writing, that is the answer.
- Data source
Where does the data come from, and how often is it refreshed?
Resold data that is several weeks old means you are calling owners who already signed with someone else.
What a good answer looks like A stated refresh cadence for each data set, not one vague promise that everything is updated regularly.
Our answer Assessor records (160M+) and pre-foreclosure filings (1.4M+) are updated daily. Successor records (4M+) and probate filings (600,000+) are updated weekly, every Tuesday.
- Record counts
Is the headline record count the whole country or the part you can actually use?
A single large number is easy to inflate by counting every row in every table, including records with no usable owner or address.
What a good answer looks like Counts published per data set, plus the county and state coverage sitting behind them.
Our answer Every count is published per data set and rounded down from the last audit, across 3,000+ counties in all 50 states.
- Skip tracing
What does the accuracy number on skip tracing actually measure?
Match rate and accuracy are different measurements, and they are often blended into one friendlier percentage.
What a good answer looks like A provider that separates finding a person from the contact detail being correct, and prices per record so you can test it cheaply.
Our answer 98% accuracy, 9 out of 10 records connect to a real person, and $0.25 per record. We do not promise a fixed number of phone numbers per record, because that genuinely varies by household.
- Hidden costs
What is included in the price and what is billed separately?
Tools that are bundled on one platform are frequently paid add-ons on another, and the gap only shows up on the second invoice.
What a good answer looks like A written list of what costs extra, especially CRM, dialer and direct mail.
Our answer Data Manager (CRM), Mail Merge, the Expired Listing tracker, E-File Drop storage and the Triple Dialer are free on every plan. Skip tracing is $0.25 per record. Extra data records are $0.10 each on Assessors Data and $0.15 each on Successors and Probate.
- Team pricing
Are you charged per seat?
Per-seat pricing quietly doubles or triples the real cost as soon as you add an assistant or a second caller.
What a good answer looks like Whether teammates cost extra, and whether the dialer counts each caller as a seat.
Our answer Plans are priced per account, not per seat, and the Triple Dialer includes 5 sub accounts at no extra cost.
- Data export
Can you get your data back out?
A list you cannot export is a list you are renting, and it makes switching providers expensive later.
What a good answer looks like Plain Excel or CSV export from every grid, with no export cap.
Our answer Every data grid exports to Excel or CSV, and skip trace results transfer straight into the Triple Dialer or into a mail merge.
- Commitment
Is there a contract?
An annual commitment signed before you have worked a single lead removes your only real leverage.
What a good answer looks like Month-to-month billing with cancellation in the account, not by phone call.
Our answer Monthly plans have no contract and you can cancel anytime. The annual package at $2,200/yr is optional and only worth it once you know your volume.
- Overage
What happens when you use up your record allowance?
Some platforms stop serving records mid-month, which stalls the campaign you already paid to mail.
What a good answer looks like A published overage rate rather than a hard stop or a forced upgrade.
Our answer You keep pulling records at $0.10 each on Assessors Data and $0.15 each on Successors and Probate. Nothing shuts off partway through the month.
Straight answers about what we do not do
Every platform has gaps. Here are ours, in writing, so nothing is a surprise after you subscribe.
We do not offer a free trial.
Data is delivered the moment you subscribe, so a trial would mean giving the product away. What you can do instead is open the real sample files on this site before paying, start on Assessors Data at $60 per month, and cancel anytime because there is no contract.
We do not have a native mobile app.
The platform runs in the browser and works on a phone or tablet, but there is no iOS or Android app to download today.
We do not run SMS campaigns.
Outbound from LeadCruncher is calling through the Triple Dialer, direct mail through Mail Merge, and email. If text messaging is central to your process, budget for a separate tool.
Successor and probate data is weekly, not daily.
County probate courts publish their filings on a weekly schedule, so we refresh successor and probate records every Tuesday rather than claiming a daily feed we cannot deliver.
Comparing our own plans
Most people start with one data set rather than all three. This is every plan side by side, including both packages.
Bundle Package
$250/mo
All three data sets on one invoice, instead of $310/mo bought separately. Saves $60 every month.
Annual Package
$2,200/yr
Double the records with yearly billing, instead of $3,720/yr. Saves $1,520 a year.
Scroll the table sideways to see every plan.
| Feature | Assessors Data | Successors Data | Probate Leads | Bundle | Annual |
|---|---|---|---|---|---|
| Price | $60/mo | $125/mo | $125/mo | $250/mo | $2,200/yr |
| Records included | 10,000 per month | 1,000 upfront + 200 per month | 1,000 upfront + 200 per month | 10,000 upfront + 10,000 per month on Assessors, plus 1,500 upfront + 250 per month on each of Successors and Probate | 10,000 upfront + 10,000 per month on Assessors, plus a 4,000 upfront + 800 per month pool shared across Successors and Probate |
| Data sets included | Assessors + Pre-Foreclosure | Successors | Probate | All four | All four |
| Total records available | 160M+ | 4M+ | 600,000+ | All four data sets | All four data sets |
| Refresh cadence | Daily | Weekly, every Tuesday | Weekly, every Tuesday | Daily and weekly | Daily and weekly |
| Pre-foreclosure filings included | Yes, 1.4M+ | No | No | Yes, 1.4M+ | Yes, 1.4M+ |
| Heir and attorney contacts | No | Yes | Yes | Yes | Yes |
| Owner verifications | 10,000 | 50,000 | 50,000 | Included | Included |
| Triple Dialer minutes | 1,000 per month | 1,000 per month | 1,000 per month | 3,000 per month | 3,000 per month |
| Extra records | $0.10 each | $0.15 each | $0.15 each | $0.10 or $0.15 by data set | $0.10 or $0.15 by data set |
| Skip tracing | $0.25 per record | $0.25 per record | $0.25 per record | $0.25 per record | $0.25 per record |
| CRM, Mail Merge and Triple Dialer | Free | Free | Free | Free | Free |
| Contract | None | None | None | None | 12 month term |
Questions buyers ask us
No. Records are delivered as soon as you subscribe, so there is no way to trial the product without giving it away. You can download real sample files of every data set from our resources page first, and the entry plan is $60 per month with no contract.
County records are free but they arrive one county at a time, in inconsistent formats, with no owner contact detail attached. LeadCruncher standardises 3,000+ counties across all 50 states into one searchable grid, refreshes it on a published schedule, and lets you skip trace any record for $0.25.
Most people do not start with all three. Assessors Data at $60 per month includes pre-foreclosure filings and covers the widest range of situations. Add Successors or Probate once you know which motivation you close best. The Bundle at $250 per month is the cheaper route only if you want all three.
A realistic first month is the $60 plan plus skip tracing on the records you decide to call, at $0.25 each. Every new subscription also includes a batch of free skip trace records, and the dialer, CRM and mail merge cost nothing on top.
Yes. Monthly plans have no contract and no cancellation window. The annual package is the only commitment, and it is optional.
Looking for something else? See all frequently asked questions
Check the data before you decide
Open a real sample file for any data set, or start on Assessors Data at $60 per month and cancel whenever you want.
